Squishmallows is expanding its plushy empire into beauty. The viral toy brand is launching Squishmallows Fragrances, an inaugural line of fragrances inspired by its signature plush characters, which ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Available in avocado shapes, as Disney characters and ...

Squishmallows have gained popularity among all age groups, including adults above 18. The brand’s appeal goes beyond the designs —there’s an element of exclusivity. The acquisition of Squishmallows by ...