Starbucks is shutting down its Coffee Loop pilot program on April 30, shifting focus to its newly overhauled three-tier Starbucks Rewards system. The closure ends a limited digital punch-card offer ...

Starbucks loyalty overhaul introduces tiered perks, leaving longtime customers questioning value.

Starbucks Rewards is no longer “a coupon book,” CEO Brian Niccol said. “We had to stop doing all that discounting. This ...

Starbucks (SBUX) customers are accepting a lot more these days. The coffee giant revamped its rewards program, as Modern ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a ...

Starbucks is launching a new tiered loyalty program with Green, Gold, and Reserve levels. The new program offers varying benefits based on the number of Stars earned, including different Star earning ...

Starbucks announced a redesigned rewards program with tiered membership and new benefits on Tuesday. The update changes how customers earn and redeem stars. Perks now vary based on how much members ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

Add Yahoo as a preferred source to see more of our stories on Google. Starbucks customers will see its rewards program shake up more than a Brown Sugar Shaken Espresso. The global coffee chain ...