Barrows Connected Store and QSIC began a partnership designed to unify in-store audio and digital video into a single retail media platform.
One retail media channel remains consistently overlooked, despite sitting at the exact moment of purchase: in-store audio.
Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Despite headlines of major store closures and bankruptcies ...
Retailers know the store of the future won’t build itself, but they’re still struggling to lay the foundation. A new Coresight Research survey, sponsored by Tech Mahindra, finds that 84% of retail ...
BURBANK, Calif.--(BUSINESS WIRE)--Optimum Retailing (OR), the in-store intelligence and merchandise management platform for the world’s most popular retail stores, today announced the launch of ...
The technology for talking stores is rapidly developing. The question is how retail leaders can ensure their stores will have ...
In 2020 my beloved local Fairway went under, and for five years the store space has languished, sitting dark and empty alongside several other shuttered chains: Modell’s, Subway (although somehow the ...
The following is a guest piece written by Harvey Ma, vice president and general manager, Sam's Club Member Access Platform. Opinions are the author’s own. The future of in-store retail media isn’t ...
Retail media spending is surging as advertisers explore new formats, channels and environments. With projections suggesting that in-store retail media ad spend alone will surpass $1 billion by 2029, ...
An operator's biggest pricing opponent could be the data they are not using. Fuel sales don't exist in a vacuum. For many operators, the real profitability comes from the store, not the pump: ...
Retailers for years have made a big deal about in-store retail media, with some going as far as to paint the category as having “broadcast-level” promise. Brands, too, acknowledge the value of ...
As the holiday season approaches, new definitions and measurement standards for in-store retailers will provide transparency and consistency across retailers, brands and CPGs, as well as guidelines ...