Basel, Switzerland, during Herbstmesse (fall fair) in November. As soon as the snow starts to fall in Switzerland — and that should be any day now — Todd Truitt wants to be on a plane to Europe. "I ...

With the Alps as its biggest draw, Switzerland has traditionally been a biannual destination, drawing visitors to its summer mountain scenery and winter slopes. Summer visitors come to savor iconic ...

Switzerland Tourism (ST) and the Conference of Regional Tourism Directors of Switzerland (RDK) want to better understand the importance of tourism for the population. A representative survey has now ...

Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. The new Eiger Express gondola. Jungfrau Railways has included carbon ...

Switzerland is trying to persuade business travelers to extend their trips through a new marketing campaign. Called "Fly another day," the campaign features a 30-second video ad that encourages ...

Roger Federer is teaming up with Switzerland Tourism (ST) to act as an official brand ambassador for the destination. The tennis star and ST are working to develop initiatives to promote Switzerland ...