While streaming platforms attempt to claim a larger share of sports viewership, new research from TVB shows that traditional broadcast television remains essential to sports enthusiasts who follow ...
Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...
NEW YORK — It was a lively and remarkable panel discussion, led by one of the television industry’s most respected research executives. It saw TVB EVP/Chief Research Officer Hadassa Gerber ask hard ...
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