The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with local news programs in five markets When you purchase through links on our site, we may earn an affiliate ...
Daily impressions generated by local broadcast news programming exceed those of programs on six leading streaming services by between eight and 12 times, according to a new analysis by the Television ...
NEW YORK--(BUSINESS WIRE)--Winners of the 2023 TVB NEXT and TVB DEI Leadership Awards were announced yesterday at TVB’s live Executive Summit, part of this year’s hybrid Forward Conference. Every year ...
Industry Leaders Gather to Champion Innovation and Discuss the Bright Future of Local Broadcast TV. Today, TVB (tvb.org), the trade association of America’s local broadcast television industry, is ...
TVB has released a new study of media habits that shows broadcast and cable outlets still dominate consumer viewing, with the widest reach of any media studied (81%) and large amounts of viewing each ...
NEW YORK--(BUSINESS WIRE)--TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for ...
This team could be in the Super Bowl soon. Its fans will be watching the Big Game -- and advertisers will be interested. Football’s dominance as America’s favorite sport is highlighted by National ...
Now that the 2006-2007 television season has wrapped up, the Television Bureau of Advertising (TVB) has crunched the numbers from Nielsen Media Research and declared that cable/satellite networks had ...
Cable networks may continue to claim increasingly higher ratings at the expense of the broadcast networks, but looking at the 100 best-rated shows, the Television Bureau of Advertising wants you to ...
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