Target has more than 45 store brands, delivering $30 billion in sales a year. Bentonville, Arkansas-based Walmart, meanwhile, sees private label brands as a way to move upmarket — a growth ...

Target’s approach is all about quality. The goal for Up&Up is similar to that of other private labels: to make a bargain brand feel more valuable by elevating its packaging.

Target Corp. has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep consumer prices down. Archrival Walmart, meanwhile, sees its new ...

Target owns over 45 private labels, so many of your in-store purchases are likely one of Target's brands, including everything from apparel and kid's toys to household decor and pet supplies.

Now, Target is rolling out Simply Balanced as its own brand — a (mostly) organic line that will start out with drinks and snacks and expand to 250 products by the end of the year.