I grew up playing tennis and while I’m certainly no pro on the court, I have mastered a few basics—my backhand is pretty decent and my overhead smash is surprisingly impressive given that I can’t ...
The sartorial transformation of Roger Federer is complete, from head to—now—toe. On Wednesday, in his first tour-level match since both the 2020 Australian Open and the onset of the coronavirus ...
Frances Tiafoe and others at the U.S. Open wore a Nike outfit that spurred a colorful conversation online. By Eve Peyser Frances Tiafoe sweats a lot. The 24-year-old American tennis player had a ...
Nike’s new billboard campaign centred around Rafael Nadal’s Aussie Open triumph is a two-word slap in the face for Roger Federer. They were ready. They were hungry. They delighted in it. Tied with ...
Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When tennis star Stan Smith signed his first sneaker deal with ...
Roger Federer’s clear willingness to be ‘marketed’ made him a more lucrative prospect for sponsors during his illustrious career than his great rival Rafael Nadal, according to Nike’s influential ...
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