This suggests that a reaction from consumers who dislike Mr Musk’s antics are only one reason for falling sales. An updated Model Y, Tesla’s best-selling vehicle, has just gone on sale. In preparation Tesla ran down inventory of the old model, crimping supply. Customers doubtless held off purchases until the new car was available.

The billionaire’s closeness to Donald Trump and support for far-right causes have prompted a backlash, but Tesla’s sales are sinking for other reasons too.