We have previously examined the evolving role of the hashtag in intellectual property law, particularly trademark law. While the nuances of the symbol’s existence and use protections continue to be ...

Twitter (now X) and hashtags are inseparable. But for most marketers, hashtag strategy remains stuck in a 2015 mindset: stuff your tweet with trending tags and hope for the best. That approach doesn’t ...

The hashtag: what an incredible invention. Many people credit Twitter with its origination, but that isn’t true. It was used on programs like IRC long before, allowing users to switch from room to ...

The first Twitter tool that ranks the popularity of individual messages plans to make the backchannel conversations at conferences and meetings more interesting. Need4Feed, a new Twitter tool ...

“The role of hashtags is important for trademark owners, who may have a real interest in registering their trademarks with the ‘#’ symbol when it is possible.” With its widespread use on social ...

Popular culture isn’t the only thing you can leverage for piggybacking: you should also use news, current events, and holidays. Social media services like Twitter and Instagram provide a quick and ...