Fluvip has more than 200,000 influencers in Latin America in its portfolio to promote company campaigns. More than 80% of the campaigns carried out between 2019 and 2020 are Instagram stories. Through ...

It's fairly easy to draw a distinction between a Kardashian and, say, Bill Nye the Science Guy. One fills people's heads with amazing discoveries and evidence of life in other worlds, helping you ...

Influencers have integrated themselves into everyone’s everyday lives, from watching grandmas share recipes on TikTok to kids making millions unboxing new toys on YouTube. It’s a passion for some, a ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

The following is an excerpt from Jason Falls' Winfluence: Reframing Influencer Marketing to Ignite Your Brand, which will be released Feb. 23 via Entrepreneur Press. Pre-order your copy now via Amazon ...

When Gymshark handed free hoodies to a handful of fitness influencers back in 2012, it helped turn a teenage founder’s garage operation into a billion-dollar brand. Today, influencer marketing has ...

For our latest survey data about news influencers, read the “News Influencers Fact Sheet.” As the wider political and media world has taken notice of news influencers, Americans have begun to ...