Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...

Amazon acquired MX Player in October last year and launched Amazon MX Player recently, combining it with content from their own Amazon MiniTV. Head of Amazon Ads India Girish Prabhu and Director of ...

In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

Discover how AI enhances advertising and revenue at Amazon MX Player, shaping consumer engagement and content creation ...

Amazon MX Player has launched a microdrama service, as a new report predicts huge growth for vertical video in India. Fatafat will be a mobile-first platform offering serialized vertical videos for ...

Amazon MX Player has introduced ‘Fatafat’, a micro-drama destination aimed at mobile-first audiences, marking its entry into the fast-growing short-form content category. The launch positions the ...

India’s premier AVOD platform, Amazon MX Player, has unveiled a record-breaking 2026 slate featuring over 150 original and returning titles. By diversifying genres and storytelling formats, the ...

Amazon has agreed to acquire key assets of Indian video streaming service MX Player from the local media powerhouse Times Internet, the latest step by the e-commerce giant to make its services and ...

Amazon has finalized its acquisition of rival Indian streamer MX Player. Financial terms of the deal haven’t been announced, but numerous local press sites have pegged the deal at around $100M. This ...

Amazon MX Player, India’s leading free streaming service, today announced its most expansive content slate to date, unveiling 150+ new and returning shows for 2026. Spanning genres, formats, and ...

A week after Inc42 exclusively reported about Amazon acquiring MX Player, the ecommerce giant confirmed the development saying it has signed an agreement to purchase some assets of the video streaming ...