High Ridge Brands Co., owner of faded consumer names like Zest soap and VO5 shampoo, filed for Chapter 11 bankruptcy in Delaware with plans to sell itself in a court-supervised process. The company ...

Dusting off a 50-year-old brand to make it attractive to an entirely new (and younger) consumer can work, and using sex as the predominant lure, well, that can almost ensure a victory. The VO5 hair ...

LONDON (Reuters) - Unilever Plc/NV is selling the Alberto VO5 shampoo and haircare brand in the United States and Puerto Rico and also its Rave hairspray brand globally to private equity firm Brynwood ...