Forbes contributors publish independent expert analyses and insights. John Brandon covers social media trends. @johnbrandonmn The question to answer right away is: What does it mean to go viral on ...

To some, viral is a dirty word, an annoying one, but for most in the music industry, it's a goal. Artists and their teams invest heavily in seeing their songs and music videos take the internet by ...

Odds are fairly likely that you’ve been in a room when someone has asked a content marketer or social media manager to “make a viral video.” Unfortunately, the task isn’t as simple as it seems. Videos ...

It feels like short video clips from podcasts, songs, and movies are suddenly everywhere on social media right now, and that’s not an accident. Brands have realized that the format offers a highly ...