"Powered by VideoAmp™" enables currency-grade big data and future-proof tech solutions to be directly embedded into the infrastructure of Agencies, Brands and Publishers NEW YORK--(BUSINESS ...

VideoAmp, the media performance platform, today announced an AI-powered reporting experience that lets media buyers and sellers interrogate VideoAmp's census-level campaign measurement in plain ...

With viewership data underpinning $60 billion in television advertising, an industry behemoth is suddenly facing questions about whether it is “bringing an abacus to an AI fight.” Pacing the stage at ...

Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

NEW YORK — Media performance platform VideoAmp has unveiled “an AI-powered reporting experience” that is designed to allow media buyers and sellers to “interrogate” VideoAmp’s census-level campaign ...

VideoAmp isn’t feeling as amped up about its future as it was last year. The startup may have established itself as one of the top alternative currency contenders among TV ad measurement providers in ...

NASHVILLE -- I'm the first to admit that I've been one of the biggest critics of the accelerated shift to alternative TV currencies, but that's because I was mainly looking at the downsides: the ...

Media measurement company VideoAmp has unveiled VXP, a tool designed to help marketers reach and track audiences across linear TV, streaming and digital platforms, per a press release. VXP, which ...

NEW YORK—The media measurement company VideoAmp has announced VXP, aka VideoAmp Cross Screen Planner. It is billing the offering as a first-of-its-kind media planning solution that leverages publisher ...

Snap becomes the first digital and social technology platform to integrate its full set of inventory through VideoAmp's cross-platform planning solution When you purchase through links on our site, we ...

NEW YORK--(BUSINESS WIRE)--VideoAmp, Inc., the interoperable measurement and optimization platform that transforms wasteful mass marketing initiatives into smarter, data-driven strategies, has ...