Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Amazon Ads and SiriusXM Media have "forged a strategic programmatic audio advertising integration" designed to provide marketers using Amazon DSP the ability to access the subscription-based satellite ...

After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do ...

Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to today, and cookieless CTV targeting is not only possible but commonplace. We ...

Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...

PubMatic has launched an AI-powered monetization platform that it says will help publishers regain control of their yield, data and demand, and avoid the walled gardens. The new platform, PubMatic for ...

At its core, programmatic marketing is about automation and precision. It involves the use of software platforms, known as demand-side platforms (DSPs) for advertisers and supply-side platforms (SSPs) ...

With the right data, infrastructure and creative discipline, pause ads can shift from a novelty format to a real performance ...

When most people think of out-of-home, they picture a traditional static billboard on the side of the freeway. But over the ...

At the fourth edition of the conference, Ajay Dang, President and Head of Marketing at UltraTech Cement, will explore the ...

According to Pixalate’s August 2025 rankings, ‘Words of Wonders: Crossword’ is No. 1 on the Google Play Store, and ...