Why Roblox and Fortnite are AI-proof—and Unity is in the blast zone

AI world models are sending shockwaves through the gaming industry, as the future of gaming engines is called into question.
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
Business Wire

Unity Further Supports Creators Across the Game Development Cycle With New AI Features, A First Look at Unity 6, and The Debut of Unity Cloud

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing real-time 3D (RT3D) content, unveiled a slate of new AI innovations and platform updates to ...
Ars Technica

Why Unity felt the need to “rush out” its controversial install-fee program

It’s been over a month now since Unity partially backtracked on its controversial proposed “pay per install” fee structure, a trust-destroying saga that seems to have contributed to the retirement of ...
Yahoo Finance

Unity (U) Beats Earnings But Guides Cautiously: What Does This Say About Its AI Strategy?

In recent weeks, Unity Software reported fourth-quarter revenue of US$503.1 million, beating expectations but issuing softer near-term EBITDA guidance, while insiders sold shares and the company ...
GamesIndustry

Unity's crisis is much bigger than John Riccitiello | Opinion

Anyone who has doubted the depth of the crisis at Unity in recent months need only look at its consequences: it takes more than a storm in a teacup to capsize a CEO. John Riccitiello's retirement from ...