Meta has announced major upgrades to its WhatsApp Business platform at its annual Conversations event, which will enable brands to communicate more effectively with customers.

Businesses can now communicate with customers via WhatsApp voice calls, video calls and voice notes, plus more AI agents have landed.

At the beginning of the year, Facebook launched WhatsApp Business, an Android app for businesses to engage with their customers. Today, the messaging service is expanding its tools to provide new ...

With WhatsApp Business, users can create a business profile to display important company information, organize chats with labels, and leverage special tools to quickly respond to customer queries.

WhatsApp now has more than 2 billion users globally, and by comparison its efforts to cultivate more business usage have been quite modest: just over 175 million people message with WhatsApp ...

If you are a business owner of a small business, or may be you are operating a huge enterprise. WhatsApp recently in January announced it's WhatsApp Business App to a selective markets such as ...

WhatsApp has introduced new features to enhance business interactions, including user-controlled message opt-ins, blocking, and reporting tools. Businesses can now use paid broadcast messages with ...

Meta is bringing AI tools to WhatsApp for business users. At a conference in Brazil this week, CEO Mark Zuckerberg unveiled its plans to help companies easily reach more people through AI. The ...

WhatsApp’s head of strategic markets Guilherme Horn told Reuters that these AI tools would give business the possibility to optimize ad delivery to users most likely to engage.

Marketing in today’s digital world is changing drastically. The key factor for change is the adoption of new technology by the crowd. Marketers started th ...