Wisconsin tourism spending rose in 2025 as state marketing efforts paid off, offsetting fewer international trips.

The tourism industry in Wisconsin is booming. According to 2025 economic impact data, Wisconsin has seen another ...

Wisconsin's tourism industry reached new heights in 2025, generating a record $27 billion in economic impact and attracting a record ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...

Wisconsin tourism recorded another record year in 2025. The Governor’s office says Wisconsin tourism had $27 billion in total economic impact in 2025. It’s the fourth year in a row the state has set a ...

It's safe to say that the secret is out when it comes to the Badger State. Wisconsin tourism has shattered its pre-pandemic numbers in both number of visits and economic impact, which is no surprise ...

MADISON, Wis. (WSAW) - Gov. Tony Evers, together with the Wisconsin DOT and the Wisconsin Department of Tourism, has released the 2025-26 edition of the Wisconsin State Highway Map to help ...

MADISON, Wis. (WEAU) - Gov. Evers and Wisconsin Department of Tourism Secretary Anne Sayers kicked off national travel and tourism week, which goes from from May 3 - May 9, 2026. According to a press ...

MADISON, Wis. (WBAY) - Gov. Tony Evers says calls it a “tourism hat trick,” announcing Tuesday that Wisconsin’s tourism industry saw its third consecutive record-setting year of economic impact in ...

MADISON, Wis. (WEAU) - Governor Tony Evers, the Wisconsin Department of Transportation, and the Wisconsin Department of Tourism are announcing the 2026 Rustic Roads Guide is now available in print and ...