Xbox is eyeing global expansion and plans to achieve 'industry leadership' by revenue by 2030, but tapping into markets like Japan will be tough to do.

Microsoft is shaking up its gaming and marketing teams. Xbox leadership is getting ready for Activision Blizzard, and Microsoft’s chief marketing officer is departing.

Xbox's leadership reshuffle isn't just corporate chair-swapping, it could help Bethesda avoid another Redfall. Microsoft hopes that a Booty (role) expansion might help its studios to produce the ...

Microsoft’s reorg sees new Xbox leaders as the company “doubles down” on gaming. Sarah Bond and Matt Booty have both been promoted.

Microsoft is reorganizing Xbox's leadership following the completion of the Activision Blizzard acquisition, promoting Sarah Bond to president of Xbox and Matt Booty to president of gaming content ...

Xbox leadership has been wishy-washy when publicly commenting on where the new direction is ultimately heading. Like Sony, which stumbled through its own unclear vision this year , Xbox needs to ...

To mark the occasion, Xbox's leadership team comprised of Phil Spencer, Matt Booty, Sarah Bond, and others visited Blizzard's headquarters today in Irvine, California, with the team addressing ...

Xbox leaders in AI and cloud will be our final keynote session for GI Sprint next week. Haiyan Zhang, general manager of Gaming AI at Xbox, and Brady Woods, ...