Vyrao, the luxury fragrance brand brought to you by industry veteran Yasmin Sewell, draws its name from the concept of growth and vitality, offering scents that channel holistic wellness. True to its ...

They’re fusing energetic healing and aromachology with traditional perfume-making practices. Can a sniff of scent really boost your mood? Make you feel more grounded? Give you energy? Or, most ...

It makes sense that the first person to combine energy healing and perfumery would be Yasmin Sewell. The Australian-born, London-based creative spent decades working in the high pace, high stress ...

Sewell understands that not everyone is going to be ready to “go there” with her. “I was super conscious of that,” she insists of the suspension of disbelief that will likely be required for some ...

Yasmin Sewell knew something was wrong when she sprayed a sample of her trial fragrance on her wrist, held it up to her nose and smelled … nothing. “I knew then ...