In order to get an accurate assessment of teams heading into 2025, Athlon asked coaches in the Big 12 to talk anonymously about their opponents. Note: These scouting reports come directly from coaching staffs and do not necessarily reflect the views of Athlon's editorial staff.

The Cougars have trips to Texas Tech and Iowa State in the middle of what otherwise stands as a manageable conference schedule. And they won’t lack for motivation after the disrespect shown last season by the playoff selection committee.

Who is the team to beat in the Big 12 in the 2025 college football season? Arizona State has a lot going for it, but not everyone has it ranked No. 1.

The 2025 season will mark a turning point for the Texas Tech football program, one way or the other. After decades of striving for relevance on the national sta

The CFP revenue distribution for 2024-25 falls under the terms of the current ESPN contract, with the Cougars and Beavers receiving the same amount (about $6 million) as the former Pac-12 schools; each member of the Group of Five collects about $1.5 million.

NiJaree Canady surrendered two hits and her opposite field home run helped guide Texas Tech to a commanding 3-0 win over host Florida State in the

The Big 12 might not be a top tier academic conference like the Big Ten or ACC, so where does U.S. News rank the 16 schools?

Moving on from longtime quarterback Cam Rising, the Utes find themselves trusting New Mexico transfer Devon Dampier. The 5-foot-11 quarterback is an elite scrambler who found the end zone 19 times on the ground in 2024, but his passing leaves much to be desired.

Heisman Trophy odds for the Big Ten Conference start with Ohio State WR Jeremiah Smith and Buckeyes QB Julian Sayin, but the two have company.