Elon Musk is integrating AI across his companies and blurring the lines between them.

Elon Musk has just unveiled “Companions,” a new feature for his AI chatbot, Grok, that allows users to interact with AI personas. These include Ani, a gothic anime girl who communicates with emojis, flirtatious messages, and facts, as well as Rudy, a friendly red panda.

Elon Musk’s company xAI apologized after Grok posted hate speech and extremist content, blaming a code update and pledging new safeguards to prevent future incidents.

People who pay for access to SuperGrok can now try the AI chatbot’s new “Companions” avatars, xAI owner Elon Musk announced Monday morning. The companions available currently include Ani, an anime avatar, and Rudy, a cartoony red panda.

The Department of Defense under Secretary Pete Hegseth has been fixated on buzzwords like “warfighting” and “warfighters,” and adopting new AI tools is part of that mission, according to leaders at the agency. And Monday’s press release was filled to the brim with similarly grandiose language.

Elon Musk ruled out a merger between Tesla and xAI but said he plans to hold a shareholder vote on investment in the artificial intelligence startup by the automaker, in the latest step to deepen integration across his business empire.

The company told workers to download employee tracking software on their personal computers, prompting privacy concerns from some staff.

Billionaire investor Chamath Palihapitiya sparked speculations regarding a potential megamerger between Elon Musk's biggest ventures, xAI, SpaceX, and, of course, Tesla Inc. (NASDAQ: TSLA).