Once a niche indulgence for skincare loyalists and K-drama enthusiasts, Korean beauty, or K-beauty as it’s widely known, is ...

Fermentation not only makes some of the best foods (pickles! kimchi!) but it's also effective in skincare. Galactomyces and ...

As someone whose hair is a bit high maintenance (high porosity, oily scalp, dry ends, breakage, and split ends here and there), the best Korean hair products are a game-changer. It takes a special ...

K-Beauty World, a retail platform dedicated to Korean beauty product brands, has made its nationwide debut in Ulta Beauty ...

By now, we know the importance of daily sun protection. However, finding a formula that’s cosmetically elegant and agrees ...

A deal with K-Beauty World will bring eight brands to the retailer’s stores and website this summer as it looks to add ...

K-beauty may be a certified trend in the West, but in South Korea, skin care routines that include moisturizers, masks, serums, and sunscreens have always been considered as basic as brushing your ...

A renewed threat of tariffs is looming over the category at a time when K-beauty brands are looking to further their presence ...

Lip combos are all the rage right now, with everyone’s lineup ranging from matte or satin lipsticks to uber-glossy lip ...

Whether you’re seeking moisturizing sheet masks, soothing cleansers or soft, sheer lip colors, we’ve got you covered.