Lululemon’s stock were set to tumble Friday, after the athleisure-wear maker cut its full-year profit outlook and offered a second-quarter forecast that came up short of Wall Street’s expectations.

Lululemon Athletica late Thursday cut its profit forecast and said it planned to raise prices, as tariffs threaten the clothes company's supply chain. The maker of yoga pants and other athletic wear said it now expects earnings of $14.

Fans and critics alike were clucking their tongues Friday after the athleisure giant warned customers they’d soon be paying even more for already-pricey workout gear — following a whopping stock nosedive. The culprit? President Donald Trump’s tariffs — and, apparently, broke Americans tightening their purse strings.

Shares of Lululemon Athletica sank 20% Friday after the apparel maker's second-quarter outlook came in below estimates, and the company also cut its full-year profit forecast.

Lululemon Athletica cut annual profit expectations and forecast second-quarter revenue below estimates on Thursday, as consumer demand waned amid increased competition and a gradual economic slowdown triggered by uncertainty over the Trump administration's trade policy.

Lululemon beat Wall Street's top- and bottom-line expectations, but it cut guidance over macroeconomic concerns. The company's international business posted solid growth, but the Americas region was weak.

The S&P 500 added 1% on Friday, June 6, as a strong jobs report pointed to resilience in the labor market despite tariff-related concerns.

Lululemon's viral 2-in-1 Maxi Dress is $148. Some shoppers believe the dress is worth every penny and others think its undeserving of the hype.

Lululemon Athletica stock beat on earnings last night -- barely. Guidance is the bigger worry, with Lululemon forecasting much lower Q2 earnings than Wall Street expected. Trump's tariffs turmoil appears to be to blame.