Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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Nutella maker Ferrero has acquired cereal conglomerate WK Kellogg. Kevin Carter/Getty Images Nutella maker Ferrero has agreed to acquire breakfast cereal maker WK Kellogg in a $3.1 billion deal.
Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.