Holden Bierman is the founder and CEO of Coastal Cool, a sustainable swimwear company that creates swimwear from recycled plastics that might otherwise pollute the ocean.

Origin Story: Dos Gardenias is a women's swimwear brand made for those who move fast, live loud and feel most like themselves ...

From designing with adaptive features to developing their own sizing metric, a growing number of brands are filling the void in inclusive swimwear. “There is an idea that we need to work out and be ...

There’s a lot of stuff out there, and not all fashion pieces are created equal. Luckily, the ELLE editors know their way around a shopping rail, and when it comes to helping you find those niche ...

Hot and bothered; that’s likely how you feel when you feel when trying to partake in any activity while wearing a bathing suit other than lying on your beach towel. Sure, there are tons of cute and ...

As the summer season sets in, more and more designers imbue their swimwear with ready-to-wear details to inspire full fashion looks to go from a day at the beach to a night out. Remember when ...

Swimwear sales vary based on the business location, economy, season and customer demographics, so forecasting demand can be complicated. Businesses can forecast sales and demand several different ways ...