Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

The post Google Fined $425 Million for Tracking Users Who Said ‘No’ appeared first on Android Headlines.

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

Google Play will introduce stricter privacy policies for users Major tech companies like Facebook could take a hit if they don’t come up with new plans for advertising Investors should watch how tech ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google is set to limit cross-app tracking on Android devices as part of a broader extension of its privacy controls, bringing it more in line with Apple's policies. The tech giant revealed on ...

A U.S. federal jury determined on Wednesday that Alphabet's Google must pay $425 million US for invading users' privacy by ...

US federal court rules Google illegally tracked users despite privacy settings Class action covers nearly 100 million users ...

Google said Wednesday that it will restrict advertisers' ability to track users of Android phones and other devices. It joins Apple in taking steps to strengthen privacy for U.S. consumers, a sea ...