Just spoke at AMA Chicago BrandSmart about a favorite topic, reimagining your marketing channels. Using examples across media and formats, I shared how to about them differently. I started with email ...

If you run an agency, you have probably been asked for a service you do not deliver in-house. That is where white label ...

Marketing channels, such as distributors, wholesalers and retailers, provide your business with three kinds of functions: buying products for resale to customers, distributing products to customers ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...

Arguably the biggest challenge facing B2B marketers is understanding how to balance novelty with reliability in campaigns. In other words, to do things that we know will work, whilst at the same time ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Shopping habits are rapidly evolving as the penetration of digital technology increasingly blurs the line between virtual and real-world experiences. In fact, today's consumers peruse up to 10 sources ...

Spread the love“`html Understanding the Disconnect Between Search and Video In the rapidly evolving landscape of digital marketing, brands face numerous challenges in capturing consumer intent. One of ...

From your Instagram page to your company website, there are many paths to reach your target audience. However, only owned marketing channels offer complete authority over your brand’s message. Owned ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...