Just 10 days after Planters announced the sudden death of their 104-year-old mascot Mr. Peanut, the brand resurrected their dapper ambassador in the form of “Baby Nut,” reincarnated in infancy, with a ...

The real-life death of NBA great Kobe Bryant, his daughter Gianna and seven others has derailed the spoofed death of Mr. Peanut. Last week the internet and social media were abuzz over a Planters ad ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Sunday’s fatal helicopter crash that claimed the lives of Kobe Bryant and eight others has had a profound effect on the world over the last 24 hours. But there was at least one wholly unexpected ...

Snack food company Planters has killed off their famed mascot Mr. Peanut, and his "funeral" will take place during the Super Bowl. "It is with heavy hearts that we confirm that Mr. Peanut has died at ...

Kraft Heinz is pausing promotion for its Super Bowl ad that shows the death of longtime Planters mascot Mr. Peanut following the helicopter crash that killed Kobe Bryant and eight others. Planters' ...

Super Bowl Sunday will not only be the biggest night in football but will also be the Roast of Mr. Peanut. To promote their new line of dry-roasted peanut products, Planters hosted a comedy roast for ...

The outpouring of grief around Kobe Bryant’s death this weekend may be powerful enough to affect advertising plans around the Super Bowl. Kraft Heinz, the large consumer packaged goods company, said ...