It’s possible President Donald Trump could extend the deadline by signing an executive order, but he hasn’t indicated that he would do so.

Throughout this process, ByteDance – a Chinese company – has yet to comment directly on the potential of a sale to a US firm. TikTok's US leadership and its CEO, Shou Zi Chew, have publicly praised President Donald Trump for his intervention but have been mostly silent since then.

Amid this uncertainty, there lies an opportunity: a chance for forward-thinking brands to strengthen and future-proof their social strategies.

QVC announced it will offer 24/7 live shopping streams on TikTok, even as the app faces a looming deadline to sell its U.S. operations due to national security concerns.

A transgender teacher in Red Oak said she felt like she had to resign after a video she made about her transition journey went viral on TikTok. Rosalyn Sandri said her small amoun

Social media platforms have revolutionized how brands interact with their audiences. Unlike traditional marketing channels, social media allows for real-time communication, two-way interactions and personalized content delivery. Key factors that influence audience engagement on social media include: