In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

For decades, direct-to-consumer (DTC) pharmaceutical ads have been a staple of American television—softly lit scenes, ...

Back in 2006, Publicis Groupe—one of the world’s most established advertising holding companies—shocked the industry with a ...

To learn more about our editorial approach, explore The Direct Message methodology. Before it was a multichannel brand with ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

McDonald’s no longer tests social in a corner; it builds coffee into its digital spine. By the close of 2024, the chain ...

Nonstop air freight routes like UPS’s service to Guangzhou play a critical role in that new equation. They allow supply chains to: 1. Reduce dependencies on unstable lanes.

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

Channel99’s mission is to provide B2B marketers and finance teams with a level playing field for dollar efficiency and ...

This article was originally published in early 2025 and was last updated on June 12, 2025.