This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...

Platform business models create value by enabling direct interactions between groups. This overview covers their key characteristics, major types, benefits, risks, examples, and strategies for ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

This article explores the growing wealth of Philippines’ citizens, the demand for broader financial services, and the current state of the country’s wealth management sector. The article delves into ...

Rather than seek new knowledge, they bask in their own brilliance. Research shows that leaders rely on “obsolete knowledge they picked up in school, long-standing but never proven traditions, patterns ...

Chinas ambitions to be a worldwide leading industrial nation by 2049. See what Made in China 2025 involves and why this is so important to understand. Even with a lot of internal discussions and ...

The Project Canvas by Antonio Nieto-Rodriguez offers a structured and flexible method for managing projects successfully. Here is everything you need to know. In the dynamic world of digitalization, ...

Forging alliances is nothing new. When mankind discovered the division of labor, people began to focus on their own strengths in economic cooperation. And if someone else was better at something, then ...

Explore the three data-driven management approaches – data-driven, insights-driven, and value-driven – that shape the future of decision-making. Discover the benefits, challenges, and how to integrate ...

Properly implemented digitization should lead to less resource consumption and provide more efficient processes to improve businesses. Certain rules must be followed to achieve the best possible ...