The festival to feature over 60 speakers across 35 sessions and 20 masterclasses from the advertising, media, and marketing ...

Our weekly roundup of the latest appointments and account wins news from Taboola, Zee Media, BPCL, SRV Media, and many more.

Articles written by Siddharth Raman ...

Brand valuations of King Kohli and Mumbaicha Raja, Rohit will continue to rise despite their Test cricket retirement, say the ...

As Omnicom eyes IPG, India becomes a focal point for futureproofing portfolios, with Sinha and Singh leading a hybrid strategy of digital depth and institutional continuity.

A few IPL teams have shown that strategic PR can grab attention through purposeful design—not just shoutouts, says Star ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land ...

The campaign centres on the concept of ‘Viraasat’ (heritage), focusing on how mothers pass down values through everyday ...

The data-led platform will provide brands with audience intelligence, talent discovery, and real-time performance tracking.

Beauty brand Renée Cosmetics launched a campaign that breathes new life into a timeless family tradition with a sprinkle of ...

Leo India’s rebranding is more than cosmetic. It reflects a deep, structural shift in how the agency approaches creativity, ...

Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.