Education and stationery brands go all in on back-to-school campaigns. Industry insiders weigh in on navigating shifting ...

The report also mentions that 85% of manufacturing brands now prioritise content quality over follower count, 72% prefer long ...

The figure, which Altman presented without citing a specific source, was shared as part of an attempt to contextualise the ...

In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern ...

The TAM Sports report observed a marked rise in ads under 10 seconds, which accounted for 54% of total ad insertions. By contrast, 11–20 second ads comprised 39%, while longer formats between 20–40 ...

Dentsu Creative India leads the charge at Cannes Lions 2025 with a portfolio of campaigns aimed at real-world impact blending innovation, empathy, and cultural relevance.

In addition to the teleprompter, Instagram has also introduced a new Reels Insights display that ranks a user’s ten most ...

In this article, we discuss how the evolution of Pride marketing, from coded whispers of survival to global corporate ...

We speak to branding experts to decode how Indian brands are using colour not just to catch Gen Z’s eye, but to connect with ...

Read’s tenure has been defined by widespread agency consolidation, operational streamlining, and recent moves into artificial ...

In a collaboration between Plush and Blinkit, sanitary pads were delivered in plain brown paper envelopes, an attempt to ...

The new service, NeuroRank, is designed to increase brand presence in AI platforms such as ChatGPT, Gemini, Claude and ...