A "big" change could be coming soon to 23XI Racing. It's been an up and down season for 23XI Racing in the NASCAR Cup Series.

Michael Jordan's brand teams up with Swarovski Crystals to surprise 23XI Racing's female employees with a sparkling gift.

XI Racing driver Bubba Wallace will compete in the prestigious Coca-Cola 600. But while Wallace is prepping for the big race, ...

XI Racing announced on May 22, 2025, that Bubba Wallace's official soft drink partner, Coca-Cola Consolidated, will become the team's new sponsor amid their legal battle with NASCAR.

Is Bubba Wallace back in the Coca-Cola Racing family? It sure seems that way ahead of the Coke 600 at Charlotte Motor ...

Dale Earnhardt Jr. has addressed 23XI Racing's underperformance in the NASCAR Cup Series and has made a bold prediction over ...

Michael Jordan joined Nike all the way back in 1984. Since then, the Jordan Brand has been the most successful line the company has. Jordan and Nike have made billions of dollars ...

The Race Team Alliance has filed a brief in the ongoing 23XI Racing and Front Row Motorsports case with NASCAR, while stating ...

XI Racing announced today that Coca-Cola Consolidated has joined the team as an official sponsor and the official soft drink partner of Bubba Wallace and the No. 23 team. Based in Charlotte, N.C., ...

Will Kyle Busch stay with RCR? A NASCAR insider sheds light on Kyle Busch's future with Richard Childress Racing.

Corey Heim feels destined to be the future of Toyota in the NASCAR Cup Series. Dale Earnhardt Jr. recognizes that, but there ...

Pinnacle Financial Partners and 23XI Racing announced an expanded partnership on Tuesday, which will see the companies extend their longstanding partnership in ...