News

Michigan Running Back’s Groundbreaking NIL Deal Redefines College Football
Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the ...
Texas Gov. Greg Abbott signs NIL bill. How does it impact college athletes?
The details of the House settlement with the NCAA may not have finished, but Texas Gov. Greg Abbott signed a bill into law ...
What Nate Ament’s Reebok Deal Means for Tennessee’s Future in the NIL and Apparel
When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...
Chiefs Patrick Mahomes Surprises Alma Mater with Women's College World Series Gift
Kansas City Chiefs quarterback and Texas Tech alum Patrick Mahomes hooked up the Red Raiders softball team with an exclusive ...
Flip watch: Is LSU football on the verge of losing No. 1 ranked wide receiver?
LSU football has a commitment from the No. 1 WR in the country, but he's on flip watch after a recent visit to Miami.
Mississippi high schooler, an LSU football commit, signs high-profile NIL deal
Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...
High School NIL in All 50 States: Permitted, Prohibited or Under Consideration?
Despite new NIL allowances for 17-year-olds, Texas remains one of just seven states still prohibiting high school athletes ...
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Shaq and Iverson team up to revive Reebok from obscurity in the Netflix docuseries 'Power Moves'
Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...
Texas Approves NIL Deals for 17-Year-Old Athletes—With Major Restrictions
A new bill signed by Gov. Greg Abbott allows high school seniors to enter NIL agreements—but only after enrolling in college, ...