Michigan’s new star RB, Justice Haynes secures equity in Loom Juices, showing the future of athlete-brand partnerships in the ...

The details of the House settlement with the NCAA may not have finished, but Texas Gov. Greg Abbott signed a bill into law ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

Kansas City Chiefs quarterback and Texas Tech alum Patrick Mahomes hooked up the Red Raiders softball team with an exclusive ...

LSU football has a commitment from the No. 1 WR in the country, but he's on flip watch after a recent visit to Miami.

Keys is a five-star prospect and the top-ranked receiver in the 2026 class who is currently committed to LSU. He joins Chris ...

Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are ...

5-Star LSU Commit Posts Two-Word Message After Massive NIL Deal Revealed originally appeared on Athlon Sports.

As the start of the Summer arrives one of the biggest recruiting periods of the year begins as official visits get underway.

Adidas continues to build out its high school NIL roster. LSU five-star wide receiver commit Tristen Keys is the latest ...

The Marist and Grayson High School stars just signed with Adidas. The NIL deals mean the players will get paid to play this ...

According to On3's Nick Schultz, Eight athletes ranging from Arizona, California, Georgia, Ohio, Texas, and Washington have ...