NKE deepens its digital push, slashes digital promos and reshapes online strategy to drive premium growth. However, ...

Ward’s holy-smokes experience was common in the early days of super shoes. Also common was the belief that the carbon-fiber ...

“A major growth driver is expansion of our premium athletic assortment,” said Vaughan on the call. “In Q1, athletic grew well into the double digits over last year and now represents more than a third ...

From free races and demo runs to wellness activations and exclusive gear drops, here's how brands are celebrating Global ...

Adidas Is Selling 'Stylish' $70 Running Shoes for Just $28, and Shoppers Say They’re 'Supportive' and 'Practical' first ...

"This silhouette is the best I've ever tried in my entire life. They are perfect for walking and running and are very ...

A third reviewer notes, "Fits perfectly, comfortable and stylish. This shoe has made my running so much more enjoyable again.

Adidas' attempt to recreate a classic Manchester United strip for the 2025/26 season has not gone down well with supporters, ...

Discover how virtual avatars are reshaping brand identity and engagement. Learn if creating a digital persona is the right move for your business.