The biggest off-season acquisition news for the Patriots – thus far – is an interactive, AI-driven chatbot under development ...

Cincinnati Bearcats athletics has partnered with LAVA, an AI fan engangement firm. LAVA has many pro partners but UC is their 1st college client.

Former Colorado star Shedeur Sanders bold claim on being able to help whatever team he goes to win games immediately has ...

Sparq is launching Crown U, a sports game that uses AI, blockchain and more to redefine mobile sports game creation and marketing.

The league is leaning on AWS to up its analytics game and give teams and fans better insights during the player showcase this ...

Sparq Leverages AAA Sports IP, Cutting-Edge AI, Game Rewards, and the Blockchain to Revolutionize How Mobile Games Are ...

The lava.ai website features a number of incentives for customers including highlighting shortened beer lines for Cleveland Browns fans through ... including NFL, NBA, NHL and MLS, and related ...

But generative AI is enabling personalization on a scale that was previously unimaginable. For the NFL, this might mean connecting with an individual customer based on them being a Bears fan who ...

Take in a blast from the past with this list of every cover athlete in the Madden NFL franchise from this millennium.

This time of year, always brings tons of mock drafts. For many, the NFL draft season is their highlight of the NFL calendar.

Worlds First Action Sports League Blasts into the Future panel at South by Southwest 2025, X Games CEO Jeremy Bloom sat down ...