Company gags don't always go over well. For example, German automaker Volkswagen published its April Fools' joke too soon ... Popeyes," Bart LaCount, chief marketing officer for Popeyes US and ...

Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social ...

What seemed like an April Fool's prank at first glance became a successful marketing promotion as KFC's fried chicken-flavored toothpaste and accompanying toothbrush have — you guessed it ...

1800s: April Fools’ jokes evolve into elaborate gags—like heating coins or using string to yank away fake wallets. 1900s–Today: The rise of media and marketing leads to more high-profile ...

Beverage company Lipton has caused an uproar with an early April Fool's Day prank. In an Instagram post ... reactions of the tea's discontinuation. MARKETING-INTERACTIVE has reached out to Lipton ...