Bath & Body Works recently debuted a store design dubbed Gingham+, according to a company press release. The concept includes a new layout, technology features and scent bars in select locations.

group VP of store design, who led the design development alongside Bath & Body Works’ store design team. In addition, the design team brought in a softer color palette for the fixtures and ...

Bath & Body Works has introduced its new Gingham+ store design in more than 15 locations, including stores in South Korea, Los Angeles and Texas, and plans to continue rolling out the refreshed ...

The 4,179-square-foot store at Deerbrook Marketplace, 20440 U.S. Route 59, will have a new design that Bath & Body Works has rolled out globally. The brand had Gen Z in mind when designing the new ...

A new Bath & Body Works store featuring the new Gingham+ design opened in Dayville, Connecticut. The Gingham+ design includes improved store navigation, dedicated product zones, and interactive scent ...

Bath & Body Works has opened a new fragrance shop in Warrenton, unveiling a modern store concept aimed at younger shoppers.

A new Bath & Body Works store opened at the Killingly Commons in Dayville Friday. In this day and age where many people shop online, brick-and-mortar stores still play a critical role in Bath ...