PepsiCo is buying Poppi, the popular prebiotic soda brand, in a $1.65 billion deal. The move marks PepsiCo’s further shift into the “better for you” category as consumers shy away from sugar-filled ...

Sprite is turning up the chill factor with a fresh, fruity addition to its popular lineup. Building on the success of the ...

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?