As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in ...
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Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review.
Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...
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Coca-Cola media biz contract lies between Publicis and WPP
WPP is defending its Coca-Cola media business in North America against another major holding company — Publicis. It is ...
James Taylor to perform at Birmingham's Coca-Cola amphitheater
Live Nation has announced that James Taylor and his All-Star Band, along with special guest Tiny Habits, will perform at the ...
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Why Trump’s aluminum tariffs won’t raise the price of your can of Coke
Coca-Cola CEO James Quincey suggested the company could move away from using aluminum and increase production of other packaging materials to ensure affordability and meet consumer demand. “If ...