WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three ...
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Big blow for WPP as Coca-Cola media departs for Publicis
This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, fromm ...
PepsiCo Is Near $1.5 Billion-Plus Deal for Soda Brand Poppi
PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.
PepsiCo nears $1.5 billion deal to acquire healthy soda brand Poppi
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost, but decided to scrap that effort ...
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in ...
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Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...
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All The Coke Products You'll Find At Costco's Food Court This Summer
The news has broken and fans across the country, all over the world really, are eagerly awaiting when Costco relaunches Coke ...
Pepsi in advanced talks to acquire soda brand Poppi, deal valued over $1.5 billion: Report
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost but decided to scrap that effort ...