Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...

Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three ...

WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on ...

This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, fromm ...

PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.

PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost, but decided to scrap that effort ...

The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...

WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

A journey lasting more than a day concludes in Atlanta, only to mark the start of another, a 10-day adventure. This trip is a ...

Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall ...

COCA-COLA has just launched a brand new alcoholic drink that’s already hit supermarket shelves. Pre-mixed 330ml cans of Jack Daniel’s & Coca-Cola Cherry are now available in Tesco.