BeverageDaily3d
How Coca-Cola creates billion dollar brands
The Coca-Cola Company now boasts 30 billion-dollar brands: from classics such as Coca-Cola and Sprite to newer winners like ...
Coca-Cola Consolidated: An Under-The-Radar Bottler With Great Pricing Power
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
afaqs!4d
Cola clashes, sizzling summer & IPL: Beverage brands ready to pour 15-20% more into ads
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...
PepsiCo Is Near $1.5 Billion-Plus Deal for Soda Brand Poppi
PepsiCo Inc. is in advanced talks to buy healthier soda brand Poppi, according to people with knowledge of the matter.
Marketing Dive4d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Pepsi in advanced talks to acquire soda brand Poppi, deal valued over $1.5 billion: Report
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost but decided to scrap that effort ...
PepsiCo nears $1.5 billion deal to acquire healthy soda brand Poppi
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost, but decided to scrap that effort ...
Salaam Cola™ takes US by Storm - 25 States in under a year
Salaam Cola™ has gone from a bold startup to one of the fastest-growing independent beverage brands in the U.S., now ...
SunStar8h
Coca-Cola Europacific Aboitiz PH renews partnership as official beverage partner for Popeyes
TRUE to its commitment to bringing great-tasting beverages and refreshing moments, Coca-Cola Europacific Aboitiz Philippines ...
AI can’t just be about cutting costs: Left Field Labs’ ECD on real opportunity for brands
The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...