FC Barcelona has launched its 2025/26 new away kit in partnership with the Kobe Bryant brand under Nike and it’s a kit that ...

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best ...

When an upstart women’s shoe brand made a sponsorship deal with Courtney Williams, a Minnesota Lynx all-star, it put the ...

The logos may be covered up for now, but the conflict highlights how a tiny brand has jammed its toe into the lucrative ...

Ansley Almonor talks about the importance of being the first player from a Mark Pope team to play for Kentucky’s La Familia squad in the TBT.

Ryan Boatright, the GM and captain, has been the driving force on the court for the Stars of Storrs. UConn alums are in the ...

Three-time NBA All-Star Gilbert Arenas' ex-wife, Laura Govan, beamed with pride after her younger daughter, Hamiley Arenas, ...

MIDDLEBURY COLLEGE MEN’S basketball coach Jeff Brown goes up for two points during his days playing college basketball at the ...

Let’s take an easy example, and focus specifically on TV money: The WNBA’s new TV deal, which goes into effect next season, ...

The Tigers traded in 19 years with Under Armour for a chance to wear their new billion-dollar athletic outfitter's famed Swoosh logo ... of the greatest fans in college football this season at ...

Texas high school coaches are drawing a hard line as FBS programs continue scheduling games on Friday nights, long considered ...

But I didn’t know anything about central Nebraska and am glad to say I do now. I’m leaving The Independent to take a job in Wisconsin, my home state. I truly enjoyed my time here and am better for it.