Feed your ad a handful of images/videos, text, headlines, and descriptive text and Facebook will mix and match them, scientifically discovering which are the most effective at obtaining the result ...

Facebook has mistakenly calculated the effectiveness of many ad campaigns ... The latest acknowledgement about the ad data problems comes little more than a week after Facebook reportedly began ...

“It shows that Facebook has work to do in terms of making its advertising more effective and more relevant to people,” eMarketer analyst Debra Williamson said. Those concerns were exacerbated ...

Facebook is reimbursing some advertisers after allegedly misreporting one of the measures of its ads' effectiveness over ... we found a technical issue that impacted some conversion lift tests.

Obviously, the ad platform’s effectiveness in political campaigns ... appear to understand the need to confront the issue. Days after Facebook disclosed its findings, Mark Zuckerberg announced ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...