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HBO Max Lives! Max to Change Its Name Back After Two Years
Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...
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HBO Max Name Change: Max Will Revert To Its Former Name
The change comes two years after Warner Bros ... Discovery explained that the decision to return to the HBO Max brand was multi-layered, citing the success of WBD’s streaming services and ...
Newsweek19d
When Did HBO Change to HBO Max? What We Know as Service Renamed Again
Discovery is reviving the HBO Max name after abandoning it over a year ago in favor of the shorter "Max" brand, officials announced Wednesday. The media giant announced that the change will take ...
Saints Wire on MSN19d
Streaming déjà vu: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...
HBO Max Is Down to Its Final Cartoon Network Classics Following Big Removals
Just as Max has also changed its name back and forth between the now renamed HBO Max, many of these Cartoon Network classic ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.